MOSCOW, Jul 2 (PRIME) -- Chinese company JD.com is negotiating delivery of its goods to pick-up points in stores of Russia’s X5 Retail Group, which manages large grocery chains Pyaterochka, Perekrestok, and Karusel, a source on the Russian retail market said on Monday.
“The talks are well under way. A meeting on the matter took place last week,” the source said.
Windows of some Pyaterochka stores now have posters with goods from JD.com, and they are placed under joint marketing activities to promote products from the floor among the store’s visitors.
“Such a promotion of goods could be very effective in view of a significant flow of buyers to stores of X5, or some 11 million people per day,” the source said.
A spokesperson for X5 Retail Group said the company is working on infrastructure to deliver online purchases from the Internet stores and marketplaces to the automated points of collection, which could be located in the retailer’s stores.
“We’re discussing the project will all the largest Russian and foreign Internet retailers and marketplaces dealing primarily in non-food,” the spokesperson said.
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